Leaving milk out for Santa is a tradition synonymous with Christmas. And while DFC’s tradition is ensuring that their milk is made with quality and care, this year, they decided to do something a little extra for three lucky kids.
DDB, Toronto. CCO: Brent Choi. Art directors: Italo Siciliano, Troy Geoghegan. Writers: Raman Gulati, Kyle Waye.
Dyslexic children are perceived unintelligent as they have trouble reading and writing. The reality is they can be very creative. To raise awareness, we turned to Grey Kuala Lumpur’s in-house illustrator, Vince Low. A dyslexic with an amazing talent, Vince became an online sensation with almost every major site covering his work, and he’s now a successful artist. See his work here.
> Cannes finalist
> Effie gold
> AME International bronze
> AME Asia pacific bronze
Case video
Yogen Fruz's mantra is 'It’s all about you'. For the launch of their store, we gave power to the people and let them decide when the store would open. Yogen Fruz had the highest one-day sale.
> Adfest Awards, Thailand
The legalisation of recreational cannabis in Canada was one of the most anticipated events of 2018.
Many brands were cashing in on this opportunity and this is how a big beer brand could, too.
Note: This campaign was created for the portfolio.
Art director: Fabio Nagarano, DDB Toronto
The Body Shop believes in ethical beauty. So during Earth Hour, we got people to turn off the lights, take a selfie in the dark and share it.
> Featured in Luzer’s Archive
> Top 6 on bestadsontv.com
Case video
The Instagram posts below drove people to share their selfies during Earth Hour.
To make the concrete city a little more beautiful and green, Blooming, a flower company took the help of birds. We coated flower seeds with bird food and fed them to the birds. When the birds pooped, the seeds were dispersed, resulting in the growth of flowers in the most unusual places all over the city.
> Kancil Awards, Malaysia, Gold in Rebel and Innovation
Case video
This never really happened. But it almost did. I have kept it here because it’s big (requires collaboration between the meteorological dept., the airport authority and other government bodies) and I think it’s really cool.
Dengue is a disease caused by mosquitoes and it takes hundreds of lives every year. This idea hits the source of the problem - water, where mosquitoes breed.
Using cloud seeding technology (putting chemicals into the clouds to make it rain in drought-hit areas), we seed the clouds with a chemical that kills mosquito larvae but is harmless to humans. And we create rain, filling every drain, pond and gutter - the breeding grounds for mosquitoes.
