When Bacardi launched in India, most young male drinkers preferred beer. These stickers informed them about the 'advantage' Bacardi drinkers had - fewer visits to the washroom. These won a gold at Mumbai Ad Club awards.

The ads below announced Bacardi’s availability at local bars and drove people to enjoy a glass or two while watching the soccer world cup with friends. Please click the image to enlarge.

TV, print and outdoor work for Tiger beer and Bacardi.